NBC has officially scrapped its planned Dec. 31 primetime event, Snoop Dogg’s New Year’s Eve, marking an unexpected shift in the network’s holiday programming. The decision, according to network sources, was made to allow Snoop Dogg additional time to prepare for an expanded role in NBC’s coverage of the 2026 Winter Olympics.
The special had been quietly in development and was slated to anchor NBC’s New Year’s Eve lineup. However, executives ultimately chose to redirect focus toward early planning for the Milan–Cortina Games, where Snoop Dogg’s on-air presence is now expected to be significantly larger than originally anticipated. Insiders say the scope of his Olympic involvement will require advance coordination, rehearsals, and creative development well ahead of the Games.
NBC has not yet announced what, if anything, will replace the canceled special in its New Year’s Eve schedule. The network also has not ruled out the possibility that the concept could be revived in a future year under different circumstances.
Representatives for Snoop Dogg have not issued a public statement regarding the cancellation. Still, the move signals NBC’s confidence in his growing appeal as a broadcaster and cultural personality, following his widely praised appearances during previous Olympic coverage.
The cancellation highlights NBC’s broader strategy to begin building momentum early for the 2026 Winter Olympics, positioning familiar and popular figures at the center of its broadcast plans. Additional details about Snoop Dogg’s role — and NBC’s revised New Year’s Eve programming — are expected to emerge in the coming weeks.
