In an era of ever-changing trends and viral sensations, few artists have stood the test of time like Rod Stewart. With a music career that spans more than six decades, and iconic hits like “Maggie May,” “Do Ya Think I’m Sexy?” and “Sailing,” Stewart’s raspy voice and unique presence are instantly recognizable across generations.
But when asked what advice he’d give to young, aspiring singers today, Stewart doesn’t point to fame or fashion. His answer is stunningly simple — and deeply profound:
“Study Sam Cooke.”
“He Was Telling You His Story — That’s the Master Class”
According to Stewart, the late Sam Cooke, often hailed as the King of Soul, wasn’t just a great voice — he was the blueprint for emotional storytelling through song.
“Every singer should study Sam Cooke,” Stewart explained. “If you want to learn your trade, listen to him. The phrasing, the emotion, the way he could make a lyric sound like he was telling you his own story — that’s the master class right there.”
Long before he ever headlined arenas, a teenage Rod Stewart spent countless hours spinning Sam Cooke records, mimicking his tone, delivery, and emotional depth.
“I learned how to put soul into a song from Sam,” Stewart admitted. “He taught me that you don’t just sing the notes — you live them.”
Even a Knighted Rock Star Still Studies the Greats
Stewart’s respect for Sam Cooke hasn’t faded with time — even after selling over 120 million records and receiving a knighthood for his services to music. When prepping for a tour or seeking creative inspiration, he still turns to Cooke.
“I go back to his records,” Stewart said. “When I want to feel inspired, I play Sam Cooke. That man knew how to reach people.”
Learn, Then Make It Yours
But Stewart is quick to clarify — studying Sam Cooke doesn’t mean imitating him forever. The goal isn’t to copy, but to understand.
“You don’t copy forever,” Stewart said. “You copy to learn — then you make it yours.”
That philosophy — of learning from the greats and then finding your own voice — is a powerful message for any artist navigating today’s crowded musical landscape.
Six Decades In, the Lesson Remains
With more than half a century of stardom behind him, Stewart’s advice is grounded in wisdom only experience can offer. His message to the next generation is timeless:
“Every singer needs a teacher,” he said. “And Sam Cooke remains the ultimate guide. To learn their trade, study the greats — and you’ll discover your own way.”
In a world obsessed with the next big thing, Rod Stewart reminds us that sometimes the key to the future lies in the past — in the voices that paved the way, and in the artists who sang not just to entertain, but to connect.
And according to Rod, Sam Cooke is still teaching — one soul-stirring note at a time.
